29
Jul
11

5 Critical Elements Of Your Band Bio

One of the fundamentals of the modern band and band web site is the Band Bio. Many bands struggle to write an effective bio.

 

5 Critical Elements Of Your Band Bio

1. Who Are You?

The most important elements to include are fundamental to any bio. You should include:

  • Your band name
  • Your location
  • Your contact information
  • A description of your music
  • Your influences

First impressions really, really count. Your bio is often the first impression that people get of your band. Simply put, the first paragraph of your bio is very important.

Your first paragraph has to grab attention and hold it. It has to be interesting, informative and engaging. Don’t make huge claims about how fantastic you are, that sort of bio text does not give a good impression. In fact unrealistic or fantastic claims actually work against you as people often read it as “unrealistic”. Far better to tell them the facts in an interesting way and let them be impressed by that.

2. What is your Band Doing Currently?

You should also include some info on your current band activities. For example do you have a planned tour? Are you releasing a new album? Or busy recording towards a new album? Are you writing new material? You get the idea.

3. Background

If you include any other background information, make sure that it is relevant.

One of the most common mistakes is to include information along the lines of “Rick has been playing violin since he was 4 years old. At 7 he began learning the guitar and performed his first gig at only 9 years old. At 10…”

Uggh…..

Industry pros will just toss your bio in the trash as soon as they stop yawning.

By all means include something about your relevant musical history but be brief, keep it interesting and present it in a way that it doesn’t simply become a list!
4. Highlights and Achievements

You definitely want to list your successes. You may have had your music played on the radio, have collaborated with a musician or music producer, won a battle of the bands or similar competition. Make sure that the most attention grabbing, flattering story about your band is featured in your bio!

5. Your Band in the Press and Media

You can include press quotes in other parts of your bio, for example to help describe your band sound, or the power of your performances, but you should try and include at least one press clip in your bio.

 

General Band Bio Tips

Apart from the critical elements of your bio mentioned above there are some more general things that you should be aware of:

No Typos

If you think that a typo or two would not count against you, think again. A simple rule: NO TYPOS

Honesty

Under no circumstances make up things to enhance your bio. It will be found out, and when it is the consequences are simply that professionals will not work with you and your reputation can quickly be ruined.

I’ll say that again, don’t make stuff up!

Create More Than One Version of Your Band Bio

You should make several versions of your bio so that it suits the purpose and needs of the moment. You should create the following versions:

  • Long Bio – 1 full page
  • Medium Bio- 3 paragraphs
  • Short Bio – 1 paragraph
  • Elevator Pitch – Be able to describe your music in 30 seconds, i.e. only a couple of sentences.

The various media outlets, festivals and conferences all have different requirements. Being prepared with different versions to hand means that you can react quickly to opportunities with a minimum of stress. Writing on spec when you are presented with an opportunity will lead to sub-standard pitches, which will do you absolutely no favors.

Keep Your Band Bio Up-to-date!

When you achieve something more, get featured, play a huge gig etc make sure that you add it to your band bio
====================================
This was originally written by my friend and very talented musician John Moxey. You may see the original article HERE
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